Endura brand shop

Endura – by avid cyclists, for avid cyclists


The company Endura Ltd. was founded in Edinburgh in 1992 by an avid cyclist.

Whilst doing a triathlon in Australia, all of his equipment was stolen, forcing him to replace everything he had. Disappointed by the poor selection on the market, he decided after returning home to Scotland to take matters into his own hands. That’s how the “legend” goes. Since the company was founded, it's aim was to produce high-quality, functional and durable cycling clothing and bike equipment that can keep up with the best of the best!

Today, Endura is an integral part of the cycling world. The Scots are one of the most famous cycling equipment manufacturers in Europe and have a long success story as well as numerous innovations under their belt. If you value the highest quality and won’t settle for anything less than the best, then this company’s products are perfect for you!

What does Endura have to offer?

Endura has everything you could possibly need for cycling. From bike protectors and helmets to cycling jerseys and cycling glasses, you’re guaranteed to find everything you need to complete your cycling outfit. But one thing at a time!

EnduraThose who take cycling seriously shouldn’t forget about safety. The company manufactures helmets and protectors that will provide optimal protection if you have a nasty fall. For example, their mountain bike helmets and road bike helmets will protect your head and absorb the shock of heavy impacts. They work in a similar way to the crumple zone of a car. In addition, the Scottish company’s protectors also have a shock-absorbing effect. Whether for the knees, the arms/elbows or the shin, with the appropriate protection, you’ll be able to prevent serious injuries!

Endura also has a wide selection of clothes! For example, their functional cycling jerseys are usually very lightweight, form-fitting and are made of high-performance fabrics for optimal breathability and moisture management. Perfect for demanding cycling tours!
In addition, a pair of well-padded bike trousers are a must when sitting on a saddle for a long time. Their cycling shorts are also highly functional, extremely durable and they feature high-quality seat pads that make long rides more pleasant.

The company also manufactures great cycling gloves that enhance your grip on the handles. They’re made of flexible and durable fabrics that are breathable and have a non-slip coating on the palms. With such gloves, you’ll have a strong and secure grip, even in warmer climates. Of course, Endura also produces high-quality bike shoes that will live up to your expectations.


Noticeable quality

Whether you’re in the market for cycling shoes, sunglasses or a cycling jacket, Endura will have what you need. The company only uses the best materials in the manufacturing of its products, so excellent quality and durability is guaranteed. The Scots also work alongside professional cyclists, racers and world champions to deliver the level of quality and innovation they believe their customers deserve!

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